How is your team working to design the next generation of products?
Chad Diercks: It's not just about the products but the entire building ecosystem working as one within a given climate zone. We always try to think holistically to ensure not only the products will stand up to harsh conditions, but also how they will fit within the system.
From a product standpoint, we consider how the material responds to freezing and thawing, ultraviolet rays, heat, wind, fire, standing and receding water, and much more.